The Kit for
Centering Black Youth Wellbeing
An online hub for anti-Black racism learning + action + community engagement in Ontario’s youth sector.
As Brand and Design Manager, I led UX, system, and brand design across the platform, shaping a unified ecosystem of learning, action, and community. This included designing supporting tools across digital and physical formats, including print, packaging, and facilitation materials.
Learn more about the process ↓
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The challenge was to design an integrated ecosystem connecting three components: an existing certificate (Learn), the Call-In Cards as the action tool (Act), and a community space (Connect).
As Brand and Design Manager, I led UX architecture, information design, and cross-platform strategy, defining how these programs function as a unified system. I translated this structure into user flows, wireframes, and journey mapping to create clear pathways between learning, action, and community engagement.
Working closely with the YouthREX team, I iterated on structure and experience design through ongoing feedback, ensuring the platform supported reflection, accountability, and meaningful structural change. I also collaborated with a developer and multimedia storyteller to implement the platform and built key components in WordPress to align design intent with execution.
Within this system, I led the end-to-end design of the Call-In Cards as the action tool, defining their interaction model and cross-format experience across both digital and physical use.
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The visual system was grounded in original artwork by Toronto-based artist Kanna Anigbogu, whose interpretation of the Call-In Cards’ themes shaped the foundation of the Kit’s visual direction. His work informed a scalable system including logo, colour, composition, and visual rhythm, applied across the digital hub, tools, and print materials.
The logo was designed as a flexible system mark, supporting both an independent product identity and alignment with YouthREX’s broader brand ecosystem.
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The Call-In Cards extended into a physical product system designed for distribution across youth organizations and community partners. I led the design of the card deck, packaging system, and facilitation materials, including a user guide that also functions as a poster. These materials were designed to support both self-guided and workshop-based use across contexts.
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Working on The Kit was deeply meaningful, both professionally and personally. What made this project impactful was the intentionality behind building a toolkit designed to support structural transformation and centre the wellbeing of Black youth and their families in practice and policy.
Throughout the process, we gathered feedback through interactive workshops, in-person sessions, and presentations, including at the Barcelona Conference. The response demonstrated strong engagement with the Kit as a tool for reflection and dialogue across the youth sector.
More than 4,000 people accessed the Call-In Cards online, and 100 organizations engaged for workshop support and adaptation.
This project reinforced the role of design as a connector between research, strategy, and practice, translating complex ideas into accessible, actionable tools that support real-world change.
The Kit demonstrates that thoughtful and inclusive design can move beyond information delivery to enable reflection, accountability, and action across communities and organizations.
Call-In-Cards for
Anti-Black Racism Action
The Call-In-Cards, the action compontent of the kit, centre critical self-reflexivity as the source and impetus to connect understandings of anti-Black racism to anti-Black racism action.
The Call-In Cards extended into a physical product system designed for distribution across youth organizations and community partners. I led the design of the card deck, packaging system, and facilitation materials, including a user guide that also functions as a poster. These materials were designed to support both self-guided and workshop-based use across contexts.
Who We AreWe're a team of passionate thinkers and doers, building with purpose and clarity.
The Kit for Centering Black Youth Wellbeing
The Kit for Centering Black Youth Wellbeing is an online hub for anti-Black racism learning, action, and community engagement in Ontario’s youth sector, developed by YouthREX. The platform brings together three interconnected components — Learn, Act, and Connect — into one cohesive ecosystem designed to support structural transformation by centering the wellbeing of Black youth and their families.
As Brand and Design Manager at YouthREX, I led the brand system, UX strategy, and cross-platform design direction for the project. My role included information architecture, wireframing, user journey design, WordPress implementation, and the development of a cohesive visual language across digital and print experiences.
Illustration by Kanna
The branding was grounded in original artwork by Kanna Anigbogu, whose illustrations became the foundation of the visual identity. I translated the artwork into a scalable brand system by developing colour palettes, compositional patterns, and visual rhythms that could extend across the website, marketing materials, digital tools, and printed resources while remaining aligned with YouthREX’s broader visual language.
Visual Identity
Seamless access to resources and the Call-In Cards was a key priority, leading to the development of a user-friendly website that enhances engagement. The Call-In Cards are designed to encourage critical self-reflection and action, featuring four themed decks with 16 real-life scenarios and guided prompts.
My work encompassed the full development, design, and implementation of the brand identity, including logo design, website design, deck layout, and promotional materials such as presentations and social media assets.
