Resisting Burnout and
Vicarious Trauma
About The Project
YouthREX, in partnership with the York Research Chair in Youth and Contexts of Inequity, hosted an online Teach-In with Vikki Reynolds exploring solidarity, collective care, justice-doing and resistance to burnout in youth work.
My Role
As Design & Brand Manager at YouthREX, I developed the visual identity and full campaign assets for the event, translating its themes into a cohesive and recognizable experience across digital and event materials
Focus
Brand Identity · Custom Typography · Campaign Design · Social Media · Event Materials
CAMPAIGN IDENTITY
A Visual Language for Collective Care
The campaign’s visual direction was developed from the ground up, including custom imagery and an original display font, hand-drawn and built into a fully functional typeface created just for the event.
Burnout in youth work is a heavy and important reality, and the campaign needed to treat it with the weight it deserves. At the same time, the goal was for people to feel care and solidarity the moment they saw it. Those values shaped every choice: warm colours, approachable imagery, and a hand-drawn typeface whose human touch echoes the message of looking after one another. The result stays true to the YouthREX brand while having a heart of its own.
A sneak peek! This is a partial set of the typeface. Want the full version? Reach out.
CAMPAIGN DESIGN
Designing for Every Touchpoint
I carried the identity across social media, event promotions, digital communications, presentation materials, and the printed program. A flexible visual system kept everything feeling connected, while leaving room for each piece to have its own energy and personality.
Social Media Assets
Event Program
Slide Deck Design
